Caller ID platform Truecaller has entered the eSIM market as it moves to diversify revenue beyond advertising.
The company said the new eSIM offering is aimed at international travellers and will provide mobile data plans ranging from 1 GB for seven days to 20 GB for 30 days. The service will initially be available in 29 countries, including markets in Europe, North America, Asia and Africa.
Specifically, the rollout includes countries such as the United States, United Kingdom, Germany, France, Australia, Canada and South Africa, as well as Nigeria, reflecting Truecaller’s push into both mature and emerging travel markets.
The move comes as the company faces pressure from slowing ad revenue growth, which has historically been one of its key income streams. By expanding into telecom related services, Truecaller is attempting to build more stable, subscription and usage based revenue channels.
The eSIM service will allow users to activate mobile data digitally without needing a physical SIM card, a feature increasingly popular among frequent travellers and users seeking cheaper roaming alternatives. It places Truecaller in a growing segment of digital connectivity services that sit alongside its core spam blocking and caller identification products.
Truecaller has built its large user base through its spam detection system, which relies on crowd sourced data to identify unknown numbers and block unwanted calls. The company now has hundreds of millions of users globally, with India remaining its largest market.
However, the company has been working to reduce its dependence on any single region or revenue stream. Its expansion into eSIM services is part of a wider strategy that includes subscriptions and enterprise services.
Industry analysts say the move reflects a broader trend among consumer tech companies shifting toward telecom adjacent services as mobile connectivity becomes more central to everyday digital life.
The company has not disclosed full financial expectations for the eSIM business, but sees it as a long term growth lever as global travel demand and mobile data consumption continue to rise.
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Emmanuel Abara Benson is a business journalist and editor covering artificial intelligence, global markets, and emerging technology.
He has previously worked with Business Insider Africa and Nairametrics, reporting on finance, startups, and innovation.
His work focuses on AI, digital economy, and global tech trends.
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