Former Lyft and Facebook Executive Will Spearhead Global Communications Strategies Across Yahoo Properties
November 01, 2023 09:00 AM Eastern Daylight Time
NEW YORK–(BUSINESS WIRE)–Yahoo today announced the appointment of Sona Iliffe-Moon as Chief Communications Officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, Lyft. Iliffe-Moon’s appointment follows several recent key hires including Tressie Lieberman as Chief Marketing Officer and Ryan Spoon as President of Yahoo Sports.
“I’m thrilled to join Jim and the rest of the executive team to help tell the story of what’s next.”Post this
“Sona has a proven track record in elevating influential brands, and we look forward to welcoming her to Yahoo at a pivotal inflection point in the company’s history,” said Jim Lanzone, CEO of Yahoo. “As Yahoo charts a new path forward and our story continues to unfold, Sona will be instrumental in shaping our narrative and sharing it with the world.”
Reporting directly to Lanzone, Iliffe-Moon will guide all aspects of Yahoo’s global communications strategy, overseeing corporate, consumer, and internal communications. In this role, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission. Iliffe-Moon will partner closely with marketing to tell integrated stories at the intersection of earned and social.
“Yahoo was a huge part of my introduction to the internet, and today it remains a highly trusted guide with potential to play an even more meaningful role in people’s lives,” said Iliffe-Moon. “I’m thrilled to join Jim and the rest of the executive team to help tell the story of what’s next.”
Prior to joining, Iliffe-Moon served as Vice President of Communications and a member of the executive leadership team at Lyft. She was responsible for communications across corporate, consumer, and policy as well as direct-to-consumer storytelling through brand social and content.
Before joining Lyft, Iliffe-Moon’s experience spanned various industries. She previously drove communications at both Facebook and Instagram, launching key products and programs including Instagram’s IGTV, Instagram Stories, Facebook Dating, Facebook Marketplace, Facebook Communities Summit, and many more. She additionally oversaw communications across Nestlé’s beverage and international divisions, and spent nearly nine years at Toyota driving corporate and marketing communications.
About Yahoo
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.
Contacts
Media:
Allison Butler
[email protected]
Discover more from Impact Newswire
Subscribe to get the latest posts sent to your email.
