Tag: Advertising Services

Advertising Services

Expandi Limited and Kompass Announce Strategic Alliance
Europe

Expandi Limited and Kompass Announce Strategic Alliance to Transform B2B Marketing, Advertising and Data Solutions

May 12, 2025 – London, UK / Paris, France – Expandi Limited, Europe’s most recognized B2B MarTech and AdTech vendor and one of the leading worldwide, and Kompass, a global leader in B2B SalesTech and MarTech solutions and editor of the marketplace www.Kompass.com, have entered a groundbreaking alliance. This partnership aims to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources. … Continue reading Expandi Limited and Kompass Announce Strategic Alliance to Transform B2B Marketing, Advertising and Data Solutions

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IAS Introduces Pre-Screen Brand Safety and Suitability Solution
United States

IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google’s Search Partner Network Inventory NEW YORK, May 8, 2025 /PRNewswire/ – Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). IAS will now drive performance and protection across SPN by providing advertisers with greater control over their advertising … Continue reading IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

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Dentsu India - Champions for meaningful progress.
Asia

Dentsu India Bolsters Leadership for Next Growth Phase

News Release – 10th February 2025 Sujata Dwibedy Named CEO, dentsu X; Jose Leon to Lead as CEO, Retail Media Business Dentsu India has announced two transformative leadership appointments, underscoring its unwavering commitment to innovation and growth across the Marketing, Technology, and Consulting landscape. Sujata Dwibedy has been promoted to CEO of dentsu X while Jose Leon takes on the role of CEO, Retail Media … Continue reading Dentsu India Bolsters Leadership for Next Growth Phase

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500 Degrees
United States

Shawn Brown Appointed President and Chief Operating Officer of 500 Degrees

Press Release – January 21, 2025 – COLUMBUS, Ohio – 500 Degrees, an agency of digital content makers specializing in design and implementation of digital content for multi-use retail on a global scale, recently announced the promotion of Shawn Brown to President and Chief Operating Officer. Brown, who previously served as Executive Vice President and COO, will oversee the creative, client services and production teams. … Continue reading Shawn Brown Appointed President and Chief Operating Officer of 500 Degrees

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MERGE
United States

MERGE Appoints Stephanie Trunzo as CEO

Visionary Oracle Executive to Guide Company’s Emphasis on Meaningful Engagement at the Intersection of Consumerism and Health Press Release – CHICAGO – January 9, 2025 – MERGE, a leading hybrid marketing and technology solutions firm, today announced the appointment of Stephanie Trunzo as its new Chief Executive Officer. Previously a Senior Vice President and General Manager at Oracle, and a recent addition to MERGE’s board … Continue reading MERGE Appoints Stephanie Trunzo as CEO

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loopme
Untied Kingdom

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads LONDON & NEW YORK,  7 October 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad buys … Continue reading LoopMe launches AI-powered media scoring tool Brand Outcome Scores

Impact Newswire
Comcast Advertising
United States

Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights

He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK – Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all global marketing and brand … Continue reading Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights

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GroupM
United States

GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S.

Press Release / September 5, 2024 The media executive will lead the network’s largest agency and client roster through its next era of media innovation  NEW YORK, NY – SEPTEMBER 5, 2024 – GroupM, WPP’s media investment group, today announced the elevation of Richard Hartell as CEO of EssenceMediacom U.S. Effective immediately, Hartell will lead U.S. operations, client relationships, and new business for the agency, which … Continue reading GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S.

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FreeWheel
United States

FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships

Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients NEW YORK – FreeWheel, a global technology platform for the TV industry, announced today that it has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – … Continue reading FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships

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