loopme

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads LONDON & NEW YORK,  7 October 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad buys … Continue reading LoopMe launches AI-powered media scoring tool Brand Outcome Scores

Comcast Advertising

Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights

He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK – Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all global marketing and brand … Continue reading Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights

GroupM

GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S.

Press Release / September 5, 2024 The media executive will lead the network’s largest agency and client roster through its next era of media innovation  NEW YORK, NY – SEPTEMBER 5, 2024 – GroupM, WPP’s media investment group, today announced the elevation of Richard Hartell as CEO of EssenceMediacom U.S. Effective immediately, Hartell will lead U.S. operations, client relationships, and new business for the agency, which … Continue reading GroupM Elevates Richard Hartell to CEO of EssenceMediacom U.S.

FreeWheel

FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships

Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients NEW YORK – FreeWheel, a global technology platform for the TV industry, announced today that it has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – … Continue reading FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships

CG Life

CG Life Continues Strengthening Executive Team with Appointment of Scott Thompson as Chief Financial Officer

CHICAGO – CG Life, a leading integrated agency that blends strategy, creative, marketing, digital, and communications with science, has welcomed Scott Thompson as the agency’s Chief Financial Officer. With 20 years of financial management expertise, Thompson will oversee CG Life’s financial operations and play a key leadership role in shaping business strategy as the agency continues its aggressive growth path. “Bringing Scott aboard as CG … Continue reading CG Life Continues Strengthening Executive Team with Appointment of Scott Thompson as Chief Financial Officer

Ramey Agency

Ramey Agency Promotes Michelle Hill to Chief Operating Officer

JACKSON, Miss. – The Ramey Agency, a brand strategy and performance marketing agency for premium brands, is pleased to announce the promotion of Michelle Hill to Chief Operating Officer (COO) of the firm. “I am thrilled for this opportunity to continue supporting the growth of the Agency”Post this In her role as COO, Hill will lead internal strategic initiatives that support the agency’s vision, streamline … Continue reading Ramey Agency Promotes Michelle Hill to Chief Operating Officer

WPP APPOINTS BRIAN LESSER AS GLOBAL CEO OF GROUPM

PRESS RELEASE – JULY 17, 2024 WPP and GroupM announce the appointment of Brian Lesser as the new Global CEO of GroupM, the world’s leading media investment company. He succeeds Christian Juhl, who is stepping down after five years in the role. Christian will take up a new position with WPP as President, Corporate Development. Brian spent 10 years with WPP including as CEO of … Continue reading WPP APPOINTS BRIAN LESSER AS GLOBAL CEO OF GROUPM

ROKU

Louise Pentland to Join Roku as SVP and General Counsel

Stephen Kay to retire after a decade leading company’s legal team SAN JOSE, Calif. – Roku, Inc. (Nasdaq: ROKU) announced today that Louise Pentland will join the company as Senior Vice President and General Counsel, effective July 23. Pentland will report to Anthony Wood, Founder and CEO, and will succeed current SVP and General Counsel Stephen Kay, who is retiring in November. “I’m thrilled to join … Continue reading Louise Pentland to Join Roku as SVP and General Counsel