SmartRent Welcomes Natalie Cariola as Chief Revenue Officer

With over two decades of proven proptech and multifamily experience, Cariola will oversee SmartRent’s revenue operations and business expansion initiatives

As Chief Revenue Officer, Natalie Cariola will lead the SmartRent revenue organization, overseeing the sales and account management teams. With more than two decades of experience driving sales and business expansion in rental housing and proptech, she will focus on expanding market share and strengthening existing customer relationships. (Photo: Business Wire)

SCOTTSDALE, Ariz. – SmartRent, Inc. (NYSE: SMRT) (“SmartRent” or the “Company”), a leading provider of smart communities solutions and smart operations solutions for the rental housing industry, today announced Natalie Cariola is joining the Company as its Chief Revenue Officer (“CRO”), effective September 30. Cariola will be a member of the recently formed Management Committee, which reports to SmartRent’s Chairman of the Board, John Dorman.

“I have long admired SmartRent for its market-leading solutions, purpose-built products and innovative services that provide significant value to customers and their residents” Post this

As CRO, Cariola will lead the SmartRent revenue organization, overseeing the sales and account management teams. With more than two decades of experience driving sales and business expansion in rental housing and proptech, she will focus on expanding market share and strengthening existing customer relationships.

“We are thrilled to welcome Natalie to the leadership team as SmartRent’s CRO. She brings a proven track record of growing revenue at scale, expanding SaaS revenue, driving client success and building high-performing teams,” said Dorman. “We are confident that Natalie’s unique skill set and sharp strategic mind will help us enhance customer experience while capitalizing on our significant growth potential. Her understanding of the challenges and opportunities in rental housing will be key to shaping and expanding SmartRent’s industry footprint and impact as we continue to deliver convenience and efficiency to operators, their teams and residents.”

Cariola’s extensive multifamily career spans sales and strategic organizational leadership for early-stage ventures and established technology firms. Most recently, Cariola served as president of Stake, a financial technology firm offering cashback and banking services to renters. Prior to Stake, she spent six years at Zumper, the largest privately held rental marketplace in North America, including serving as the chief sales officer, where she led significant revenue growth and built the company’s sales, customer success, sales enablement and sales development functions. Previously, Cariola worked with Compass, helping to launch its Southern California operation, and spent a decade at ForRent.com (acquired by CoStar) in various sales leadership roles.

In addition, Cariola actively participates in moving the multifamily industry forward, serving on advisory boards for several leading proptech organizations including WithMe, Inc., Nurture Boss and Women in PropTech, the leading global industry group for professionals with an interest in innovation and the future of real estate. She holds an MBA from UCLA’s Anderson School of Management with a focus in real estate finance and entrepreneurship.

“I have long admired SmartRent for its market-leading solutions, purpose-built products and innovative services that provide significant value to customers and their residents,” said Cariola. “I look forward to working with the incredible team at SmartRent to build on its strong foundation of quality solutions and strong customer loyalty to capture the many opportunities we have in front of us.”

About SmartRent

Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading provider of smart communities solutions and smart operations solutions to the rental housing industry. SmartRent’s end-to-end enterprise ecosystem powers smarter living and working in rental housing by automating operations, protecting assets, reducing energy consumption, enhancing the resident experience and more. The company’s differentiators – purpose-built software and hardware, and end-to-end implementation and support – create an exceptional experience, with 15 of the top 20 multifamily operators and millions of users leveraging SMRT solutions daily. For more information, please visit smartrent.com.

Forward-Looking Statements

This press release contains forward-looking statements which address the Company’s expected future business and financial performance, expansion of our Community WiFI offering, expected benefits from stock repurchase program, and other future events. Forward-looking statements may contain words such as “goal,” “target,” “future,” “estimate,” “expect,” “anticipate,” “intend,” “plan,” “believe,” “seek,” “project,” “may,” “should,” “will” or similar expressions. Examples of forward-looking statements include, among others, statements regarding the expected financial results, product portfolio enhancements, expansion plans and opportunities and earnings guidance related to financial and operational metrics. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those currently anticipated. Some of the factors that could cause actual results to differ materially from those expressed or implied by the forward-looking statements include, among other things, our ability to: (1) accelerate adoption of our products and services; (2) anticipate the uncertainties inherent in the development of new business lines and business strategies; (3) manage risks associated with our third-party suppliers and manufacturers and partners for our products; (4) manage risks associated with adverse macroeconomic conditions, including inflation, slower growth or recession, barriers to trade, changes to fiscal and monetary policy, tighter credit, higher interest rates, high unemployment, and currency fluctuations; (5) attract, train, and retain effective officers, key employees and directors; (6) develop, design, manufacture, and sell products and services that are differentiated from those of competitors; (7) realize the benefits expected from our acquisitions; (8) acquire or make investments in other businesses, patents, technologies, products or services to grow the business; (9) successfully pursue, defend, resolve or anticipate the outcome of pending or future litigation matters; (10) comply with laws and regulations applicable to our business, including privacy regulations; (11) realize the benefits expected from our stock repurchase program; and (12) maintain key strategic relationships with partners and distributors. The forward-looking statements herein represent the judgment of the Company, as of the date of this release, and SmartRent disclaims any intent or obligation to update forward-looking statements. This press release should be read in conjunction with the information included in the Company’s other press releases, reports and other filings with the SEC. Understanding the information contained in these filings is important in order to fully understand the Company’s reported financial results and our business outlook for future periods.