Micromax and Phison Partner to Launch MiPhi, Powering India’s Next-Generation of NAND Storage Technology

– Offering the lowest per token cost and per token energy consumption in the world

– The joint venture will enable MiPhi to develop high-end and customized NAND storage products for enterprise, consumer, embedded, AI, and security applications for India and specific agreed-upon regions.

Micromax and Phison partner to launch MiPhi, a joint venture (Graphic: Business Wire)

Press Release – December 19, 2024 – SAN JOSE, Calif. – Micromax Informatics, India’s home-grown consumer electronics brand and Phison, a leading innovator in NAND controller and NAND storage technologies, have launched MiPhi, a strategic joint venture poised to revolutionize India’s technology landscape.

“We are thrilled to announce our joint venture with Phison, uniting our capabilities to drive a new wave of innovation in the Indian technology landscape” Post this

As India emerges as a global economic hub, this partnership supports the nation’s vision of ‘Making AI in India,’ aligning with its ambition to become a global leader in artificial intelligence. The strategic partnership announcement demonstrates this commitment by combining the key differentiators of two industry leaders to drive innovation, expand product offerings, and bolster India’s ambitions as a global AI superpower. With a vision to enhance GPU efficiency and deliver advanced NAND storage solutions, MiPhi will introduce the world’s lowest per-token cost and energy consumption for AI use cases.

Through MiPhi, the joint venture aims to empower the Indian market with cutting-edge NAND storage solutions, providing unparalleled convenience and technological advantages. The collaboration leverages Micromax’s deep-rooted customer relationships within India and Phison’s expertise in NAND storage technology to foster a strong, synergistic partnership that expands opportunities and business growth across enterprise, consumer, embedded, AI, and security applications within India’s burgeoning tech ecosystem and specific agreed-upon regions.

“We are thrilled to announce our joint venture with Phison, uniting our capabilities to drive a new wave of innovation in the Indian technology landscape,” said Rahul Sharma, Co-founder, Micromax Informatics. “By combining our local market expertise with Phison’s critical technological prowess, we are poised to deliver breakthrough solutions. The joint venture kicks off a new chapter with an aim to harness the full potential of emerging technologies and contribute to the future of digital transformation across industries. With this venture, we aim to bring down the cost of GPU by 1/10^th by bringing the lowest per token cost in the world. This will help us in disrupting the AI landscape not only in India but also in specific agreed-upon regions.”

“India has been a hub for technological growth, and now the vision set forth from the government further enables homegrown companies to innovate at an exponentially higher rate,” said K.S. Pua, CEO of Phison. “Phison is delighted to partner with Micromax. Together, we are committed to leveraging our combined resources and expertise to establish MiPhi as a leading force in India’s NAND storage ecosystem. By uniting Micromax’s local market understanding with Phison’s world-class storage technologies, we’re well-positioned to create impactful solutions across SMBs, automotive, IoT, AI, enterprise workloads, and beyond.

The collaboration between Micromax, leading Indian electronics brand renowned for its expertise in manufacturing and marketing tech products, and Phison, a global pioneer in NAND storage solutions and technology, will position MiPhi as a key innovation hub in India. Phison’s impressive portfolio, with over 2,000 patents and a legacy of industry-first innovations, coupled with its commitment to R&D—investing 80% of its OPEX (Operating Expense)—equips the company to provide vital technical insights to MiPhi’s operations. This strategic alliance will drive MiPhi’s contribution to India’s technological future, harnessing local manufacturing and sales channels to accelerate the growth of the country’s storage economy.

As a part of the joint venture, MiPhi’s distinctive approach to drive innovation includes:

Local Partnerships: By leveraging Micromax’s established relationships with Indian clients and Phison’s advanced NAND storage solutions, the company aims to strengthen India’s technological infrastructure and boost collaborations across industries.
Local Sales channel: Local sales teams across India with a focus on embedded solutions for automobiles, IoT, mobile devices, Datacentres, IT Hubs, consumer devices, and removable storage devices and systems. The company will also focus on customized design solutions for AI and security applications
For India, in India: With its manufacturing sites in Hyderabad, Telangana, Biwadi – Rajasthan and Noida – Uttar Pradesh, the company aims to elevate the manufacturing capabilities in the country
Legacy of two powerhouses coming together: Micromax is India’s home-grown consumer electronics brand while Phison is a market leader in NAND storage technologies – one out of five SSDs shipped worldwide is a Phison solution. Both the brands coming together is a milestone moment in elevating India’s AI ambitions

MiPhi will specialize in custom-designed NAND storage solutions for AI, enterprise, and automotive use cases, addressing the needs of both Indian and specific agreed-upon markets. The joint venture’s focus on innovation and collaboration ensures a robust, connected ecosystem powered by advanced semiconductor solutions. With a strong local manufacturing partnership and in-house NAND controller technology, Phison reinforces its commitment to comprehensive support, including local RMA services and a sales channel to India and specific agreed-upon regions for efficient customer service.

About Micromax Informatics Ltd.

Micromax Informatics, founded in 2000 and headquartered in Gurugram, Haryana, is one of India’s leading homegrown consumer electronics brands. The company has been at the forefront of democratizing technology by offering innovative, affordable, and feature-rich products, including smartphones, laptops, tablets, and televisions. Known for its iconic Canvas series, Micromax revolutionized the Indian smartphone market by delivering advanced technology to budget-conscious consumers.

Driven by its vision of making technology accessible to all, Micromax has diversified into smart devices and consumer electronics to meet evolving customer needs. As part of its commitment to “Make in India”, the brand has invested significantly in local manufacturing and innovation, supporting India’s push for self-reliance in electronics production. With state-of-the-art facilities in Rudrapur, Hyderabad, Greater Noida, and Rajasthan, Micromax produces a range of products, including mobile phones and all consumer electronics. For more information, please visit: www.micromaxinfo.com

About Phison

Phison Electronics Corp. (TPEX:8299) is a global leader in NAND Flash controller IC and storage solutions. We provide a variety of services from controller design, system integration, IP licensing to total turnkey solutions, covering applications across SSD (PCIe/SATA/PATA), eMMC, UFS, SD and USB interfaces, reaching out to consumer, industrial and enterprise markets. As an active member of industry associations, Phison is on the Board of Directors for SDA, ONFI, UFSA and a contributor for JEDEC, PCI-SIG, MIPI, NVMe and IEEE-SA. For more information, please visit http://www.phison.com.