Company’s new leader brings proven industry expertise, will focus on accelerating growth and innovating capabilities across the enterprise

New York, NY – March 18, 2025 – Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, today announced the appointment of Laila Worrell as Chief Executive Officer. A seasoned operator and CEO, Worrell has an exceptional track record driving growth and enterprise value creation for world-class companies. Worrell previously served as a Blackstone operating advisor and co-Chair of the Material board.   

“Our board has observed Laila’s impact first-hand, and we have great confidence in her leadership,” said Eric Nadan, Material Board Chair. “She brings a strong track record driving transformational outcomes for companies and extensive experience working with financial sponsors. Her clarity of vision and bias for action is exactly right for Material as we move into the future. We know our people – and our clients – will be inspired by her vision and leadership as she takes Material to new levels of performance.” 

A recognized leader in the services sector, Worrell brings thirty years of experience to the role. She led a multi-year strategic repositioning of Aricent, a digital engineering services company owned by KKR, and she was instrumental in its $2 billion sale to Altran Technologies, creating the largest engineering services company in the world. Among Aricent’s assets was the iconic product design and innovation studio, Frog, which achieved global acclaim for its work designing Apple products. As CEO of Altran Americas, Worrell drove a transformation of operational performance that contributed to the company’s acquisition by Capgemini for more than $5.5 billion. Her prior experience includes significant leadership roles at BCG and Accenture. She was awarded a prestigious David Rockefeller Fellowship by the Partnership for New York City and served as an Executive Fellow at Harvard Business School. She serves on several corporate and non-profit boards.  

“Material is a leading partner to the world’s most admired global brands, helping them drive ambitious growth in increasingly competitive industries,” said Worrell. “I’ve been tremendously impressed by the impact we’ve had for our clients by using insights and data analytics to create brand strategies, drive product innovation and grow customer demand. I look forward to working with our exceptionally talented teams to bring our clients the full power of our capabilities, which are increasingly fueled by advanced analytics and AI. It is a privilege to lead Material through our next exciting chapter of growth.”

About Material

Built around a powerful research and data analytics core, Material helps clients achieve ambitious growth through insight-driven brand strategy, customer experience, product design and development. Material has a fifty-year history helping world-class companies accelerate and dominate in their respective industries. We do this through proprietary behavioral science approaches that unlock a deep understanding of the drivers of customer demand, combined with advanced data, analytics and AI that allow us to predict and influence demand curves and accelerate growth. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines and the most influential companies globally generate new pathways to expanding their impact. 

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Source : Materialplus

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