CMI Media Group Partners with Anoki on Industry-First Pharmaceutical Contextual CTV Advertising Campaign Across Both DTC and HCP Campaigns

Partnership marks first agency deployment of AI-powered, scene-level contextual advertising for both DTC and HCP CTV pharmaceutical campaigns

Press Release – December 17, 2024 – MOUNTAIN VIEW, Calif. – Anoki AI, a pioneer in multimodal AI for Connected Television (CTV), today announced a strategic partnership with CMI Media Group, a leading media agency specializing in healthcare and pharmaceutical marketing and part of WPP (NYSE: WPP). This first-of-kind collaboration enables CMI Media Group to leverage Anoki AI’s ContextIQ technology for both direct-to-consumer (DTC) and healthcare provider (HCP) CTV campaigns, bringing unprecedented precision and engagement to pharmaceutical ad targeting.

“Our partnership with CMI Media Group demonstrates how AI can transform healthcare advertising by creating a better user experience for both healthcare professionals and consumers.” Post this

The partnership addresses a critical challenge in healthcare marketing: delivering highly relevant content to specific audiences at the right time – and at scale. Through advanced AI solutions offered by Anoki AI’s ContextIQ, CMI Media Group can now precisely target audiences during contextually relevant moments, maximizing campaign effectiveness while complying with privacy regulations.

“As the first agency to implement ContextIQ across both DTC and HCP campaigns, we’re setting a new standard for healthcare advertising,” said Justin Freid, Chief Media & Innovation Officer, CMI Media Group. “This partnership enables us to deliver pharmaceutical messaging at the most impactful moments, while maintaining the privacy standards our clients need.”

Anoki AI’s ContextIQ technology uses multi-modal AI to analyze CTV content at the scene level to match ads based on highly relevant content and viewer engagement patterns. Going beyond basic genre-based contextual advertising, this sophisticated approach ensures healthcare messages reach their intended audiences during optimal viewing moments, enhancing both campaign performance and viewer experience.

“Healthcare marketing requires a delicate balance of precision, privacy, and impact,” said Raghu Kodige, Co-Founder and CEO of Anoki AI. “Our partnership with CMI Media Group demonstrates how AI can transform healthcare advertising by creating a better user experience for both healthcare professionals and consumers.”

The collaboration represents a significant advancement in healthcare marketing, offering:

Precise audience targeting for both HCP and DTC campaigns
Privacy-compliant engagement strategies
AI-powered contextual advertising
Enhanced campaign performance metrics

Healthcare brands working with CMI Media Group can now leverage these advanced capabilities to create more effective, targeted campaigns while maintaining compliance with industry regulations.

About Anoki AI

Anoki AI is a pioneering AI company revolutionizing the world of connected TV (CTV), from content discovery to advertising and engagement. Anoki AI empowers content partners, CTV platforms, and advertisers to connect with their target audiences with unparalleled precision for maximum impact. Our suite of innovative solutions – Live TVx (AI-enhanced native FAST service), ContextIQ (AI-powered contextual CTV advertising), and AdMagic (GenAI for video ad creation and personalization) – harnesses the power of cutting-edge AI to deliver hyper-personalized viewing experiences that seamlessly integrate high-quality content and contextually relevant and dynamically customized ads that resonate deeply with viewers. Learn more at anoki.ai.

About CMI Media Group

CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers