AG1 Names Kat Cole Chief Executive Officer

Cole steps into CEO role after more than two years as President and COO

Kat Cole, AG1 CEO (Photo: Business Wire)

NEW YORK – AG1, a leading global nutrition company, has elevated Kat Cole to Chief Executive Officer. Cole joined AG1 in December 2021 as President and Chief Operating Officer. As CEO, she will continue to serve as a member of the company’s Board of Directors.

She succeeds Chris Ashenden, who founded AG1 as Athletic Greens in 2010 and led the company’s evolution from a startup to a globally recognized leader in nutrition and health, reaching millions of customers around the world. Ashenden will remain on the Board of Directors.

Cole is a seasoned business leader and sought-after advisor with more than 20 years of operational, brand, and executive leadership experience. Prior to AG1, she was President and COO at Focus Brands, where she oversaw the company’s nine presidents and businesses generating billions in sales around the world.

Since Cole joined AG1, the company has seen multiple years of immense growth. At the same time, AG1 has meaningfully invested in scaling its business operations to meet growing customer demand. This includes tripling the size of the team, building a robust in-house scientific research and product development team, conducting rigorous studies, and greatly expanding the company’s manufacturing, sourcing, and supply chain capabilities. As CEO, Cole will lead AG1’s next phase of growth, global expansion, innovation, and new channels.

“My time at AG1 has been the most mission-driven and energizing experience of my career,” said Cole. “I came here because I grew into my own passion for health and wellness, especially as a mom to young kids wanting to age with strength. I was already an AG1 customer and believed in Chris’s vision for a simple, high-quality, comprehensive product, and shared his commitment to help people own their health and nutrition. Over the last few years, we have continued to raise the bar for our customers and I’m confident in our future.”

“Kat is a brilliant executive whose business acumen is matched only by her passion for our customers and mission, and there is no one better to lead AG1 through the next phase,” said Ashenden. “Since joining our team, she has been a true trusted partner and has effectively operated as co-CEO in everything but name. Her skilled leadership allowed me to gradually step back, and now after 15 years devoted to this mission, I’m ready and excited for the company’s next chapter of leadership. I’m immensely proud of how AG1 has improved millions of people’s lives, and I know that impact will continue to grow.”

About AG1

AG1 (formerly Athletic Greens) is a global nutrition company with a mission to empower people to take ownership of their health. The company’s flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, probiotic, and more into a single, powerful scoop. AG1 is NSF Certified for Sport, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and trainers. Founded in 2010, AG1 has operations spanning North America, Europe, and Asia Pacific.