World Athletics

World Athletics reappoints Nielsen as official research supplier

World Athletics has reappointed Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer Market Research Services for the next four years (2024-2027). This continued collaboration gives World Athletics access to Nielsen’s comprehensive and cutting-edge international research systems, which will deliver sports data and insights across both the sport and its World Athletics Series events, including the World … Continue reading World Athletics reappoints Nielsen as official research supplier

BIG3

Third BIG3 Expansion Team Acquired by Eric Mullins and Milton Carroll

Energy Investors Purchase Team with Plans to Base the Team in Houston LOS ANGELES – Today, the BIG3 announced that energy executives Eric Mullins and Milton Carroll have purchased the rights to the third location-based BIG3 franchise with plans to base the team in Houston. Carroll and Mullins will take ownership for the 2025 season, when all BIG3 teams will represent home markets. This announcement … Continue reading Third BIG3 Expansion Team Acquired by Eric Mullins and Milton Carroll